What Is More Important, Website Design or Website Content?

You have recently launched an awesome new website with a great design and layout. But the content on your site is not up to par. How long do you think people will continue visiting your website? There might be a strong influx initially because your website is new, but the flow may soon trickle down when they see that your website is not offering them value.

On the other hand, you may have great content, but the website design and layout is drab and uninteresting. There is no doubt, that a visually appealing website layout will increase your chances of attracting and retaining visitors. The big question is, what is more important, web design or web content?

A Look at Website Design

Web designers mostly design websites to fit a business objective and initially, there may be little thought put into the content side besides the usual generic pages like “About Us”, “Services”, “Products” and “Contact Us”. This is usually the standard approach that a business takes when they are starting out on the Internet and do not have someone to guide them.

When a website is well designed, it indicates to the visitor that your company is professionally managed. But, on the other hand, if your website does not look good due to a bad design and layout or does not function correctly, it can make your company look very unprofessional. Many companies make the mistake of taking their website visitors’ expectations for granted. Note that if the visitors do not like what they see, they will quickly leave your website and head to your competitor’s site.

For some small businesses, a company website is probably the only visible aspect of your business. Therefore your site visitors will judge your company by the way your website looks. The design gives directions to the visitor and is responsible for setting the mood.

A Look at Website Content

A well designed website is only the first piece of the puzzle. Content is responsible for giving information to your site visitors, getting you higher rankings on search engines, bringing value to your site and increasing your organic search visibility, which improves your web traffic. Website content also performs several other functions. It educates, persuades, entertains, and more. Your business website gains value when you add content to it.

You may have heard this phrase, ‘Content is King’. This is true to a large extent because without good content, there cannot be a good website. A customer connects with and interacts with the content. Content is what sells products and answers questions.

Putting It All Together

When you design a website around the content, the user experience is enhanced. You can say that website design and website content are like the two faces of a coin. The idea is to integrate the two in a way that there is seamless balance in their interaction.

Therefore, the answer to the big question is, both. Design and content are very important to make a successful website and one cannot do without the other.

Need a business website? Give us a call at 951.251.4036 or use our online contact form to see how JL Designs Web Services can help you reach your online goals.