What is Web Content Marketing?

Traditional online marketing is losing its effectiveness. Ask yourself, when was the last time you clicked on a banner advertisement? You probably do not remember. Is there a better way to get your message across to your consumers? The answer lies in web content marketing.

Internet content marketing is the process of writing as well as distributing valuable and relevant content. Its aim is to attract and engage a defined target audience. The final intention is to drive customer action such as a purchase, signing up for a newsletter or initiating contact with you via an email or call. You can also consider it to be communicating with prospects and customers without making it explicit that you are trying to sell to them your products or services.

What Type of Content will Drive Visits to Your Website?

There are different types of content that can attract customers. Here are some examples.

Infographics: Infographics are common and very effective on social media platforms.  They are an image of a chart or diagram that displays a certain topic, data or information in a fun way. To make the most of your graphic, mention the URL of your website in the graphic.

Blogs: You can use blog posts to provide more information on a certain topic, to elicit feedback from visitors, to link to other articles, for product/service information and more.

Digest Posts: You can write digest posts when you are not able to think of any new ideas immediately. Go through your old posts and pick up some good ones. Later, write short summaries about these posts.

Comparisons and Reviews: Product or service comparisons and reviews are a great way to drive traffic. Your audience will also benefit because you are providing them with valuable information that may influence their next purchase.

Interviews: An interview can really make your brand stand out. Interviews can be via text, audio, or video and can be on a variety of topics. It is another way of providing valuable content to your audience.

Improve Your Search Engine Ranking with the Right Content

Search engines like Google, Yahoo, and Bing are partial to new content. While SEO has changed over the years, search engines have also developed ways to counter marketers’ use of  Black Hat SEO techniques to inflate their search engine ranks.  Using Black Hat SEO is a sure way of getting penalized by Google for trying to cheat their algorithm system. This means the days of writing mediocre content, building links, and expecting a high search engine rank are nearly over. The future belongs to those who will write fresh content that adds value to their website.

Ready to Start Your Web Content Marketing?

JL Designs Web Services can help you create a Web Content Marketing Strategy for your company that will help your website reach the top of search engine results organically while providing valuable content for your target audience. Call us today at 951.251.4036 or email us via our online form and we’ll be happy to provide you with a FREE quote.