While every one’s visual tastes are different, there are several universal principles that successful websites embody. We’ve distilled these down for you into a simple list of critical success factors. As the web matures, visitors come to your site with higher expectations. Failing to satisfy those expectations can dramatically reduce the effectiveness of your website. 1. Quality Content People visit your site to view content, so providing worthwhile content is one of the most fundamental issues that website owners need to address. The quality of your content not only plays a vital role in converting visitors into results, but also directly impacts your search engine rankings. Good content is time consuming to produce, so ensure that you make adequate allowances for content production in your planning. 2. Usability Many sites on the web – even cool ones – fail because people either can’t figure out how to use the site or couldn’t be bothered trying to work out the innovative navigation that the web designer spent countless hours inventing. To ensure that visitors find your site easy to use, it is advisable to run some simple tests with a small number of people from your target demographic. Just ask them to perform some basic tasks on your web site (such as “purchase 2 widgets using this credit card”). You may be surprised at the results and the findings may vastly improve your website overall. 3. Accessibility People access the internet in many different ways using an increasing number of connections, browsers and devices. From fast corporate connections, high speed cable and DSL, to mobile broadband, Android Phones & iPhones, speech browsers, old browsers through to old fashioned dial-up the range is enormous. Your site needs to be usable on any of the platforms that people are likely to access it from. The key concept here is “graceful degradation”€ which simply means that whilst a simple device might not display your web page in all its glory, it should still display in a respectable manner. 4. A Good Strategy A good strategy is essential to gaining a good return on the money invested in developing your website. Ensure that you know why you have a site and what business outcomes...
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What Is More Important, Website Design or Website Content? You have recently launched an awesome new website with a great design and layout. But the content on your site is not up to par. How long do you think people will continue visiting your website? There might be a strong influx initially because your website is new, but the flow may soon trickle down when they see that your website is not offering them value. On the other hand, you may have great content, but the website design and layout is drab and uninteresting. There is no doubt, that a visually appealing website layout will increase your chances of attracting and retaining visitors. The big question is, what is more important, web design or web content? A Look at Website Design Web designers mostly design websites to fit a business objective and initially, there may be little thought put into the content side besides the usual generic pages like “About Us”, “Services”, “Products” and “Contact Us”. This is usually the standard approach that a business takes when they are starting out on the Internet and do not have someone to guide them. When a website is well designed, it indicates to the visitor that your company is professionally managed. But, on the other hand, if your website does not look good due to a bad design and layout or does not function correctly, it can make your company look very unprofessional. Many companies make the mistake of taking their website visitors’ expectations for granted. Note that if the visitors do not like what they see, they will quickly leave your website and head to your competitor’s site. For some small businesses, a company website is probably the only visible aspect of your business. Therefore your site visitors will judge your company by the way your website looks. The design gives directions to the visitor and is responsible for setting the mood. A Look at Website Content A well designed website is only the first piece of the puzzle. Content is responsible for giving information to your site visitors, getting you higher rankings on search engines, bringing value to your site and increasing your organic search visibility, which improves your...
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Work has officially been completed on Tenco Construction Company‘s new website! The website was developed on top of a WordPress platform. WordPress is a perfect choice when you want an SEO optimized website. It provides the client with a quick and easy way to add content to their website, therefore improving their visibility in search engines such as Google, Bing and Yahoo. Various techniques such as custom keywords and descriptions per page and posts, backlinks, and anchor text were used to help with Search Engine Optimization. Tenco Construction Company is a family owned and operated company. Southern California is known for being very hot most of the year. What better of a product to bring to home owners and business owners than radiant barrier to help with the heat waves we have. Plus a product that helps with the few cold months we have during the year. This very affordable technology works by reflecting heat away from your home in the summer, therefore keeping it cooler, and helps to prevent heat escaping from your home in the winter, helping you to keep nice and warm. They are California’s authorized installer of Green Energy Barrier attic insulation in Riverside, San Bernardino, Perris, Redlands, Moreno Valley, Temecula, Ontario, Rancho Cucamonga, as well as the rest of Southern California. Take a look at their website which offers Green Energy Barrier Attic Insulation, Low-E Window Film Insulation and Energy Efficient Replacement Windows....
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It gives me great pleasure to announce that the new and improved JL Designs website has officially launched! A new blog feature has been added, and I plan on blogging about our latest projects, web security and technology related issues. There’s also a portfolio section that I’ll start to populate with some of my previous work as soon as I have some free time. I hope that you enjoy the new website layout. Please feel free to contact me and let me know. Thanks! – Jorge Lopez / JL Designs Website Development and Internet Marketing...
Read MoreWe are currently working on a fully Search Engine Optimized (SEO) website with an integrated WordPress Blog for Tenco Construction Company. Tenco is an authorized dealer for Green Energy Barrier. They are based in the City of Riverside, which is in Southern California. What’s Green Energy Barrier? It’s reflective attic insulation that provides reflective attic foil insulation and can help you to insulate the most important area of your home which in turn reduces your energy costs. Saving money is always good! They also offer professional installation of energy saving replacement windows. Stay tuned for the official website launch announcement. ...
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My good friend Clarence Gardener recently released the “Garden of Prayer – Volume One” recording series. He has produced and conceptualized numerous music projects in the genres of Inspirational, World, New Age, and Electronica. The Garden of Prayer – Volume One is a bedside music product designed to minister healing and provide therapy to those with health challenges. Take a look at his website and watch the video for “The Garden of Prayer – Volume One”. I think you’ll like it!...
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