What is Web Content Marketing? Traditional online marketing is losing its effectiveness. Ask yourself, when was the last time you clicked on a banner advertisement? You probably do not remember. Is there a better way to get your message across to your consumers? The answer lies in web content marketing. Internet content marketing is the process of writing as well as distributing valuable and relevant content. Its aim is to attract and engage a defined target audience. The final intention is to drive customer action such as a purchase, signing up for a newsletter or initiating contact with you via an email or call. You can also consider it to be communicating with prospects and customers without making it explicit that you are trying to sell to them your products or services. What Type of Content will Drive Visits to Your Website? There are different types of content that can attract customers. Here are some examples. Infographics: Infographics are common and very effective on social media platforms. They are an image of a chart or diagram that displays a certain topic, data or information in a fun way. To make the most of your graphic, mention the URL of your website in the graphic. Blogs: You can use blog posts to provide more information on a certain topic, to elicit feedback from visitors, to link to other articles, for product/service information and more. Digest Posts: You can write digest posts when you are not able to think of any new ideas immediately. Go through your old posts and pick up some good ones. Later, write short summaries about these posts. Comparisons and Reviews: Product or service comparisons and reviews are a great way to drive traffic. Your audience will also benefit because you are providing them with valuable information that may influence their next purchase. Interviews: An interview can really make your brand stand out. Interviews can be via text, audio, or video and can be on a variety of topics. It is another way of providing valuable content to your audience. Improve Your Search Engine Ranking with the Right Content Search engines like Google, Yahoo, and Bing are partial to new content. While SEO has changed over the years, search...
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What Is Social Media? What does ‘social media’ mean to you? Billions of people have accounts on social media sites like Facebook, Twitter and Google+. You may think all social media networks are the same, but each of them offers a unique feature that attracts millions of people to each of them. So how would you define social media? Social media can be defined as an interactive platform, a virtual community where people can create and share information. The content on social media sites is built by users, which is one of the reasons why these platforms are so popular. Social media can itself be divided into various categories. Here is a brief list. Social networking: Users interact by joining groups, adding friends, commenting on their profiles and taking part in discussions. Example: Facebook, Google+, Twitter, LinkedIn and Orkut. Social video and photo sharing: Users interact by sharing videos, photos and writing comments on submissions by other users. Example: YouTube, Instagram, Pinterest and Flikr. Social bookmarking: Users tag websites and visit websites that other people have bookmarked. Example: Pinterest, Reddit, StumbleUpon, Digg, and Del.icio.us. Social News Websites: Users interact by voting on articles and writing comments. Example: Reddit, Digg and Fark. Wikis: Most people are still divided about whether Wiki sites are true social media sites. Here, users interact by writing articles and editing articles that already exist. Example: Wikipedia. In regular media like newspapers and television, the end consumers’ ability to give feedback and comments is severely restricted. Social media places nearly no restrictions on its users. Quick Social Media Guide: Here is a brief social media guide to help you understand the most popular social media networks better. Facebook: Started by Mark Zuckerberg and a few of his Harvard university friends, Facebook was initially open to Harvard university students only. It is the most popular social network with more than a billion users. Facebook users can “Like” and share each other’s status updates. facebook.com Google+: Google Plus is an identity and social networking service. It has more than 500 million users and has recently surpassed Twitter. When a Google+ user likes a post on Google+, they hit +1 button which is Google+’s version of Facebook’s “Like” button. plus.google.com Twitter:...
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We recently completed a website for Residential Dining Solutions (RDS) which is based out of Westlake Village, California (Ventura County). RDS is a food service management company and was created to allow small business owners the piece of mind that their food program is being managed by an expert. Their new WordPress CMS driven site allows Robert Bracaliello, President & Executive Chef, to post updates on his site such as his “Plate of the Week” as well as update information about his company and services using an easy to use visual editor without having to learn any HTML or CSS code. You can view the live website rdsdining.com....
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Business Websites – Why Are They Important? When you run a business, one of the most vital forms of media you can utilize to increase your reach as well as increase the sales is a top-quality website. Whether you already have a website, which is currently live but not affecting sales, or you are planning your first venture into the world of online marketing, building a new website or improving an existing one, will increase traffic and sales. Having a visually attractive and functionally easy-to-use website will allow you to attract visitors and capture visitor information, and help utilize the potential of the internet effectively. Importance of website quality A business website with high-quality elements provides you with the tools needed to capture large amounts of traffic and related data that is available online. It also provides accessibility to your customers. It is a way for the people who visit the site to obtain information about the products or services, as well as get in touch with you, without the need for a phone conversation, especially during non-working hours. Every day, millions of people search the Internet for various products or services. This provides you with numerous opportunities to capture business from people looking for products or services that you offer. Just as opening a store gives your company physical presence, a good quality business website gives you the online presence you need, to be noticed. Not utilizing these opportunities could result in the loss of a number of potential sales every day, regardless of how good your product might be. Other benefits The key benefit of a good business website is the access it provides to your existing and potential customers, whom you otherwise may not be able to contact. Without a website, the reach of your business extends only to the traditional limits, and you will miss those potential customers who use the internet as their primary point for purchase research. Another benefit is the marketing you can do with a little help from a company that offers internet marketing services. You can develop a direct response site that will be highly effective in reaching the traffic on the internet. Another useful tool is a ‘subscribe’ option,...
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Our client, Cujo’s Big Smoke BBQ, recently signed up for an e-mail blast campaign via an agency that distributed his e-blast through several Southern Californian newspaper e-mail databases. Cujo was not satisfied with the eblast design that the agency had come up with so he reached out to us. We took a look at what the agency had produced and you could immediately tell that they did not have the client in mind. It seemed as though they took a generic email template and just filled in the client’s information. We came up with this great design that ties in everything together quite nicely. It also features a QR Barcode that can be scanned with your mobile device which then takes you directly to an offer page. Cujo, was overwhelmed and very happy with the design. Customer satisfaction is our goal and we accomplished that once again with this eblast design. Do you need an e-blast designed for your upcoming e-mail marketing campaign? We can design it for you. Give us a call at 951-251-4036 or click here to contact...
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As an actor, having a website is essential. It’s a great way to display your resume, headshots and contact information. Ed Diaz realized this and took the first steps toward having his own website by registering his domain name and signing up for web hosting himself. But the next step was unclear to him. He wanted a basic site that would allow him to tell the world who he was and how to get a hold of him, but he did not know anything about web design or developing. That’s when he contacted JL Designs. The web hosting company that he signed up with offered WordPress, which is a content management system (CMS). WordPress is a very user friendly platform, but to the beginner, all the options can be a little confusing. We installed WordPress for him and completely set it up so that he did not have to worry about any of the settings. His budget was very small, so we helped him select and install a ready made WordPress template theme instead of creating one from scratch. Ready made WordPress templates may be fine for basic sites, but they lack the individuality of a customized theme that is designed with the customer in mind. Therefore, we would not usually recommend these ready made templates unless you’re budget does not permit for a customized site. Once the new site was setup, we loaded in basic content that the client provided for us which consisted of his resume, headshots, contact information and even a few of the movie posters from the movies he appeared in. Ed Diaz has made several appearances in Film, Television, Commercials as well as performed Voice Overs for several projects. You can view Ed’s actor website and professional resume at...
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