Sometimes a complete website redesign is not always a good idea for your site unless you will be adding substantial value for your web visitors or if the design is very outdated. In the case of Pueblo Viejo Grill Mexican Restaurant, both were the cases. Pueblo Viejo Grill’s (PVG) original website was designed a few years back, and at the time, it only required a simple one page layout for their single Indio California location. Now that PVG has added a second location in Palm Desert, the time was right to come up with a new website design layout that would encompass what PVG was all about. And that would be, their authentic Mexican food. With a big photo slider top and center, their Mexican dishes are the stars of this new site. There’s no way that you will not want to eat at Pueblo Viejo Grill once you see all the delicious food on their website. Another must have feature that will add value for their website visitors is the blog. The blog will feature information about their dishes, events and other articles of interest for their target audience. Web content marketing will play a big hand with their new site as will social media in order to spread the word to more people about Pueblo Viejo Grill. As you can see from the picture below, the new site is a big step up from their previous website. The site will feature photos of their actual Mexican food, drinks and the restaurants, as well as an area at the bottom that lists their current special offers and events. Expect the new redesigned website to launch toward the end of November. You can view their current site at www.puebloviejogrill.com. Does your business website need a new look? Call JL Designs Web Services today at 951.251.4036 or email us via our online form and ask us about our website redesigning...
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What is Web Content Marketing? Traditional online marketing is losing its effectiveness. Ask yourself, when was the last time you clicked on a banner advertisement? You probably do not remember. Is there a better way to get your message across to your consumers? The answer lies in web content marketing. Internet content marketing is the process of writing as well as distributing valuable and relevant content. Its aim is to attract and engage a defined target audience. The final intention is to drive customer action such as a purchase, signing up for a newsletter or initiating contact with you via an email or call. You can also consider it to be communicating with prospects and customers without making it explicit that you are trying to sell to them your products or services. What Type of Content will Drive Visits to Your Website? There are different types of content that can attract customers. Here are some examples. Infographics: Infographics are common and very effective on social media platforms. They are an image of a chart or diagram that displays a certain topic, data or information in a fun way. To make the most of your graphic, mention the URL of your website in the graphic. Blogs: You can use blog posts to provide more information on a certain topic, to elicit feedback from visitors, to link to other articles, for product/service information and more. Digest Posts: You can write digest posts when you are not able to think of any new ideas immediately. Go through your old posts and pick up some good ones. Later, write short summaries about these posts. Comparisons and Reviews: Product or service comparisons and reviews are a great way to drive traffic. Your audience will also benefit because you are providing them with valuable information that may influence their next purchase. Interviews: An interview can really make your brand stand out. Interviews can be via text, audio, or video and can be on a variety of topics. It is another way of providing valuable content to your audience. Improve Your Search Engine Ranking with the Right Content Search engines like Google, Yahoo, and Bing are partial to new content. While SEO has changed over the years, search...
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What Is Social Media? What does ‘social media’ mean to you? Billions of people have accounts on social media sites like Facebook, Twitter and Google+. You may think all social media networks are the same, but each of them offers a unique feature that attracts millions of people to each of them. So how would you define social media? Social media can be defined as an interactive platform, a virtual community where people can create and share information. The content on social media sites is built by users, which is one of the reasons why these platforms are so popular. Social media can itself be divided into various categories. Here is a brief list. Social networking: Users interact by joining groups, adding friends, commenting on their profiles and taking part in discussions. Example: Facebook, Google+, Twitter, LinkedIn and Orkut. Social video and photo sharing: Users interact by sharing videos, photos and writing comments on submissions by other users. Example: YouTube, Instagram, Pinterest and Flikr. Social bookmarking: Users tag websites and visit websites that other people have bookmarked. Example: Pinterest, Reddit, StumbleUpon, Digg, and Del.icio.us. Social News Websites: Users interact by voting on articles and writing comments. Example: Reddit, Digg and Fark. Wikis: Most people are still divided about whether Wiki sites are true social media sites. Here, users interact by writing articles and editing articles that already exist. Example: Wikipedia. In regular media like newspapers and television, the end consumers’ ability to give feedback and comments is severely restricted. Social media places nearly no restrictions on its users. Quick Social Media Guide: Here is a brief social media guide to help you understand the most popular social media networks better. Facebook: Started by Mark Zuckerberg and a few of his Harvard university friends, Facebook was initially open to Harvard university students only. It is the most popular social network with more than a billion users. Facebook users can “Like” and share each other’s status updates. facebook.com Google+: Google Plus is an identity and social networking service. It has more than 500 million users and has recently surpassed Twitter. When a Google+ user likes a post on Google+, they hit +1 button which is Google+’s version of Facebook’s “Like” button. plus.google.com Twitter:...
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